Digital Sales and Conversion Executive

We’re looking for a commercially minded, sales-driven individual who knows how to turn enquiries into bookings and revenue across 
multiple channels. 
 
You’ll engage with prospective customers across email, WhatsApp, social media, telephone and other digital channels, nurturing 
interest, following up warm leads and maximising conversion at every stage. 

This isn’t a role that simply involves replying to emails or working through an inbox. We want someone who understands the full 
sales journey, takes ownership of their pipeline and is always looking for ways to improve customer engagement, conversion and 
revenue. 
 
The role requires you to turn enquiries into bookings and revenue across every relevant channel. This is a sales and conversion role, 
not simply inbox management. 

• Manage and convert incoming enquiries across email, WhatsApp, social media, telephone and other digital channels.
• Proactively follow up warm leads, nurture prospective patients and move enquiries towards a clear next step or booking.
•  Looking after different sections of the patient journey.
• Use effective sales messaging, objection handling and calls to action to improve response and conversion rates.
• Monitor lead sources and enquiry quality, identifying where opportunities are coming from and where conversion can be improved.
• Maintain accurate CRM records, trackers and reporting so activity, pipeline progress and outcomes are visible.
• Support email marketing activity and understand how subject lines, open rates, click through rates and CTAs affect performance.
• Use AI and digital tools to improve the quality, speed and consistency of communications and day-to-day work. 
  Identify opportunities to improve p

Sales & Conversion

• Proven experience in a sales-focused role, with evidence of converting enquiries into sales, appointments or bookings.
• Experience engaging and following up leads across multiple channels, including email, WhatsApp, telephone or social media.
•  A natural salesperson who is confident asking for the sale, overcoming objections and progressing opportunities.
• Commercially minded, target-driven and motivated by achieving and exceeding KPIs.
• An understanding of lead nurturing and how to move prospects from initial enquiry through to conversion.

Digital & Tech

• Confident using multiple systems and applications at the same time, switching between tabs and platforms efficiently while maintaining accuracy.
• Comfortable in a fast-paced, digital-first environment where priorities can change quickly.
• Confident using AI tools such as ChatGPT and Claude to improve messaging, personalise communications, develop ideas and work more efficiently.
• Curious about technology and able to identify practical ways to use tools to improve output and results. 

Email Reporting & Lead Management

• Understands what makes email communications effective, including subject lines, open rates, click-through rates and calls to action (CTAs).
• Sees email enquiries as sales opportunities to be nurtured and converted, not simply messages to be answered.
• Comfortable using CRM systems, trackers, email marketing tools and performance reports.
• Able to interpret results, spot trends and use data to improve follow-up and conversion. 
  

• Hungry for sales, motivated by results and keen to make a measurable commercial impact.
• Proactive, self-motivated and accountable for their pipeline, follow-up and performance.
• Quick-thinking, adaptable and comfortable managing multiple priorities in a high-volume environment.
• A confident communicator who can adapt their approach to different customers and channels.
• Always looking for ways to improve processes, increase conversion and get better results from the opportunities available.

Everything we do is guided by our HEART values: 

Helpful – We go the extra mile for patients and colleagues. 

Empathetic – We listen, care and treat everyone with compassion. 

Accountable – We take ownership and deliver on our commitments. 

Resourceful – We embrace challenges and find solutions. 

Teamwork – We achieve more by working together. 

Success is not measured by how many emails have been answered or messages have been sent. It is measured by how effectively enquiries are managed, how well leads are nurtured, how many opportunities are converted and the revenue generated as a result. 
 
We want someone who takes ownership of their numbers, embraces technology, challenges the status quo and continually looks for ways to turn more enquiries into sales.